Last year, we asked whether or not importing a kei truck was worth it in 2024. Our answer was yes, and in 2025, that still stands. Despite attempts from several states to ban them from public roads, kei trucks are still popular in the US.
From small farms to city streets, these compact workhorses continue to deliver big results. Affordable, efficient, and surprisingly capable, Japanese mini trucks have earned a strong following that won’t back down.
What Is a Kei Truck?
A kei truck (short for Keijidōsha, or “light vehicle” in Japanese) is a compact two-door pickup originally built for Japan’s narrow roads. Think of them as the complete opposite of oversized American pickups.
Their defining features:
- Small size (roughly 11 ft long, 5 ft wide)
- Lightweight frame
- Small engines (typically under 700cc)
- Simple, rugged design
- Great fuel economy
These vehicles may be small, but their impact in the US keeps growing—even in 2025.
Why Kei Trucks Remain Popular in 2025
Even with legal restrictions popping up in some states, kei trucks are still going strong. Here’s why:
1. They’re Cost-Effective to Own
Buying a kei truck—especially a used import that’s 25 years or older—is much more affordable than purchasing a full-size American pickup. That low entry price makes them a practical choice for startups, small farms, delivery services, and DIYers.
2. Fuel-Efficient and Easy to Maintain
These trucks are cheap to run. Their compact engines sip fuel, and their simple designs mean fewer parts to break. Even better, replacement parts for models like the Honda Acty Truck are easy to find and affordable.
3. Compact Size = Everyday Usability
Unlike large trucks, Kei trucks thrive in tight spaces. City parking? No problem. Maneuvering between rows in a vineyard or nursery? Easy. Whether you’re delivering packages or hauling tools, Kei trucks are practical where size matters.
4. Built for Work and Adventure
Most Kei trucks are rear-wheel or four-wheel drive, making them perfect for farms, job sites, or even hunting trips. Models like the Subaru Sambar Truck are especially popular for their reliability and versatility. Whether you’re hauling gear or navigating muddy trails, Kei trucks handle it with ease.
5. They’re Customizable
Want a mobile toolbox? A mini camper? A small business delivery truck? Kei trucks can be easily modified to suit just about any use case. That adaptability keeps them in demand across multiple industries.
6. They Stand Out
Their boxy, compact style is unmistakable. While quiet and humble on the road, Kei trucks draw attention for their charm and functionality, making them a unique branding asset for small businesses.
Why Are Some States Trying to Ban Kei Trucks?
Despite their benefits, several US states have moved to restrict Kei trucks from public roads. The main argument? Safety standards. Kei trucks weren’t designed with airbags or modern crash systems.
But here’s the thing: these trucks weren’t made to replace luxury SUVs or high-speed commuters. They were built for utility—light hauling, off-road access, and local use. Most owners use them responsibly and in ways that align with the trucks’ intended purpose.
The 25-year import rule still protects most Kei trucks legally, and many states still allow their use on public roads. Others permit off-road or farm-only use, where they shine brightest anyway.
Who’s Driving Kei Truck Demand in 2025?
Even in the face of legal resistance, demand hasn’t slowed. Here’s who’s still buying:
- Small business owners: Perfect for deliveries, landscaping, or mobile services
- Farmers: Affordable utility trucks that can handle rough terrain
- Hunters and park rangers: Quiet, nimble, and easy to load
- DIY movers and builders: Compact yet capable for projects and hauls
- Collectors and enthusiasts: Custom builds, mini RVs, and showpieces
Final Thoughts: Why Kei Trucks Are Here to Stay
So, why are Kei trucks still popular in the US in 2025?
Because they work, they’re affordable, efficient, reliable, and—despite regulatory hurdles—still road-legal in many states. Even where they’re limited, their value on private property or job sites is unmatched.
If you’re considering one for work or play, check out our guide: Is Importing a Kei Truck to the USA Worth It in 2024?. Spoiler alert: the reasons that made them worth it in 2024 are even more relevant now.
And if you’re looking for top models, don’t miss our deep dives into the Honda Acty Truck and Subaru Sambar Truck—two of the best Kei trucks you can buy today
